Lack of core technologies and standards the local sound company in an awkward position.

Early 90s of last century, consumption of hot country sound, but did not last long, a few years the market will gradually go quiet. .The enthusiasm of consumers retreat, the whole audio industry the number of brands, sales continue to shrink, and the lack of core technologies and standards to make some big local companies to do a good job in an awkward position. .Industry, the number of brands, sales were dwindling in recent years, the audio industry in an awkward position, the market is very sluggish. ."A total of about 60% of the brand out of the competition." An industry source told reporters recently, once-powerful United States and Canada in the audio industry groups, under which there are seven brand, currently only love the waves, landscapes, still Wafer .operations, other brands or give up or be merged, while the North American Group's business from Guangzhou CITIC Plaza, a landmark move to an electronic Ying Bin Road, Panyu city. .This is the audio business in recent years by the "heyday" to "decline" in miniature. .Hoot in the mini-audio market was surprised situation of the JVC, is now difficult for many to see the appliance store. .Reporter, we learn from the JVC, JVC at this stage only a few in the market, several mini-audio products, and efforts to promote small, energy, mainly in the camera. .In addition, once active in the audio market, Panasonic, Sanyo and other brands are now rare. .In fact, from the home appliance chain store sales also could reflect the sound is not busy. .2007, including chain stores including Gome uncharacteristically reduced point deduction for home theater, a decline of about 5%, but after reducing the point deduction, but increased the fixed costs of the levy. ."This mall may have two purposes, first, as they say in the industry to pull a another purpose, may be sold along with the decline in home theater, increase the proportion of fixed costs would be avoided because the market .atrophy resulting reduction in risk point deduction. "one industry sources say, even master the core technology of Dolby, DTS and other international giants have also felt the breath of the domestic audio industry downturn, compared to a few years ago, the last two years two .giants in the Chinese market is particularly low profile. .Indeed affect the whole body, sound industry crisis has made the plight of the supporting industries emerged. .Haiyin Electric City Plaza in Guangzhou, a specialized speaker equipment accessories boss disclosed that the current microphone, speakers and other product lines sales have plummeted. .Despite the market downturn in recent years, sound, resulting in a large number of companies disappear, but according to Secretary General of China Audio Jin Zhenglong, at present there are more than 1,000 domestic audio companies. .For the current market conditions, Jin Zhenglong rather mixed feelings, he believed that sound brand strategy has been not ideal, this situation stems from many companies outside of the main support is taken within the strategy, products and more for export processing, OEM .OEM does not need more brand awareness, which re-exports, domestic sales of the situation light is due to shrinking domestic market caused. .Lack of standard, less technology dilemma audio market is shrinking informal enterprises, of which many reasons, but the product quality, and shoddy is caused by one of the important reasons the industry brought to its knees. .The quality problems, lack of standards with the industry and less technical inseparable. .Jinzheng Long said that the threshold into the audio industry is very low. .The first is capital threshold, there can be several hundred thousand dollars to start production, unlike the refrigerator, color TV, a huge investment in a production line, big money will naturally be masked by a lot of lack of strength. .Second, the standard threshold, the current industry standard is not perfect sound, audio products industry more involved, and with the continuous development of digital technology, involving more categories, many categories of product has not yet been any standard, that is only .Some number of criteria are also industry standards, enterprise standards, and some simply copying foreign standards is, there is no mandatory role in the enterprise. .No funds, the standard threshold, the threshold of technology will not form, sound all the key components are imported, that is, we do not have the key technology. .Loss of shielding threshold, many small businesses within the industry, disorderly competition is inevitable. .Small businesses can reduce costs again and again, this can also reduce the sales price, and to make products business, the cost will naturally be high, but also the high selling price. .Various parts of the spending habits of different, not everyone will buy audio, it should be said that the current sound has a high penetration rate in the city, while the rural market is still blank. .But the rural market and relatively sensitive to price, which gives small businesses who do not leave a formal space. .Of course, low cost, low quality products can harm consumers, so consumers have no confidence in the industry, in turn, long-term impact, or would like to stick to regular business in this industry. .If the workshops local businesses than formal enterprises, there is a quality advantage, but also to attract consumers, but the quality is bound to increase in cost, the face of higher selling prices, and no core technology, consumers will ask, "I .Why do you buy, not buy the same high quality, high price but with the core technology of the imported brands? "In this way, local enterprises in the price match for the regular workshop-based, technically no match for the imported brands, a very embarrassing situation .. .Lifestyle changes to bring hope for the audio industry, audio industry, although the difficulties encountered, but it is not no future. .Mini Speaker, the emergence of digital technology gave the audio industry has brought new vitality. .The way people listen to music earth-shaking changes have taken place. .Walking in the street, we use MP3, Walkman music; traveling, listening to music with a laptop; while in office, den or bedroom, we can also use the computer listening to music ... ... So, to facilitate frequent movement of popular mini-stereo .. .Some new digital mini-stereo audio source with the popular combination, support MP3, WMA, APE and other online music formats, and even some mini-stereo with a network interface connected to broadband, can play Internet radio program. .Including landscapes, Philips, Onkyo, etc. Most business people have told reporters that the Chinese people's living space with the increasingly large number of "idle money" consumers will become increasingly popular is simple, practical, stylish .mini stereo, mini stereo they thus believe that the market prospects in China. .At the same time, wireless speakers are gradually accepted by consumers, but also a number of companies competing for market share is currently the focus. .Jin Zhenglong that is possible to change their development in the technology industry throughout the audio industry to strengthen basic research, improve the standards as soon as possible, the product should be small, simple in function, the sales target, but also .to the Mainland, to the countryside. .Jinzheng Long pointed out that the characteristics of sound decision as it is not like every family has a TV, some two or three units, a well, of course, not going to disappear. .Faced with such a market, when we lack of core technology, multi-directional adjustment to make products more suitable for the consumer will have a way to get rid of embarrassing situations. .(Li Yanjing).