Wang Xiang as Olympic sound-King offer domestic audio/video system

Over the years, domestic audio brand has been pressure from foreign brands. .However, 20 years ago, the workshop was a small grass-roots private enterprises hands "Music King", but now the "most varieties of products, matching the most complete, involves the most extensive areas of the market, the longest chain," so famous at home and abroad these days, the Olympic Games .Stadium sound installation is coming to an end, the installer was surprised to find: all Olympic venues are world-renowned brand audio equipment, but using the audio cable is rarely heard of a state-owned brand --- Ningbo Yin Wang. ."We have products for the Olympic Games, all cost, the purpose is to promote the Olympic spirit, while expanding the state-owned brand's momentum." Ningbo Yin Wang Holdings Ltd chairman Wang Xianggui told reporters. .Compared with international brands, the sound quality is not only no way inferior to the king, and the price is only one tenth. .Some people say that music is heaven and earth connection medium. .Wang Xianggui front, although the look 10 years younger than their actual age, but ineloquent, very low-key, it seems that this high art and music do not have much contact. .Many people do not know, 20 years ago, Yin Wang is a small handicraft workshop, and "Sound King" as a brand of audio equipment to use, still only ten years of history. .Founded in 1988, the king of audio companies, now has grown to become famous in the international market set of audio equipment and related entertainment equipment research and development, production, marketing and international business services in one large enterprise groups. .Manufacturing industry in China, professional audio, audio king of "the most variety of products, matching the most complete, involves the most extensive areas of the market, the longest chain" and other famous home and abroad. .No wonder Ningbo Yinzhou Investment Center Director Yang Hanliang mixed feelings: "Music and Wang is the epitome of private enterprises in Ningbo, they seized a good opportunity for enterprise development, the focus on international marketing network and brand building, they are anti-risk ability, .thus become the backbone to go out. "" Little good plug in Ningbo, "the voice attributed to the king," grass-roots economy, "the ranks of words that is true. .Wang Xianggui do business is not the first initiative to seize the opportunity, but because a "sincerity" trapped, forced to sea. .1955, Wang Xianggui was born in Ningbo East Lake's poor farmers. .The mid-80s of last century, high school graduates Wang Xianggui live cautiously in the organs of the day. .Suddenly an audio and video connectors to do business friends to find him, said his business losses, borrowing a little money to come forward requesting Wang Xianggui through. .Wang Xianggui is well known for the solid, people are just doing the same with another business leader familiar products, by his matchmaking, the two companies established a debt payment. .Who would have thought the company to borrow money and not back to life, but brought to its knees, natural looking Wang Xianggui creditors have a say. .Not tens of thousands of dollars more than it sounds now available in that time, Wang Xianggui is sold all their belongings do not value this number. .He Xinyi Heng creditors said: "The man to say the word faith, I am your references, he still had the borrowed debt, let me also it. But do not have the cash, I went to your factory .work in running the business, ensuring a year to help you get it back double. "In this way, Wang Xianggui resigned from the agency, one into the commercial sea. .Less than a year, he not only fulfilled its commitments, but also to make their own audio and video connection from a layman equipment into the business through. .In 1988, Wang Xianggui due to product quality, business philosophy and other differences, gave up a lot of the benefits obtained, left the "working debt" of the enterprise. .Abandoned the money this thing apart, Wang Xianggui get is their own business. .In the same year in August, relying on a patchwork of two million, in a less than 80 square meters of unused medical supply store, the Wang Xianggui the couple began a difficult business. .In those years, Wang Xianggui out to sell products, live in the basement to save money, take the train to buy standing tickets lying on the bench under, eat instant noodles and bread, sometimes a bowl of ramen noodle shop also ran compared the two prices. .However, for product quality, Wang Xianggui is meticulous. .Connectors in audio equipment like much, but it is very critical of products in the field of performing arts and radio and television are widely used for high reliability requirements. .Wang Xianggui from the company started to establish such a belief: to do is to make quality products, so is the quality of life. .People want others to believe the quality to be honest hospitality. .Wang Xianggui carrying a box full of products, participated in almost all of the event. .As a result, many professional arts groups and radio and television experts, through the ringing of the product quality met the ineloquent "small Ningbo." .So far, the central band of experts Wang Quan still remember the "good little plug in Ningbo." ."Whether it is riding a bike or car, I must be over the top." Only after five to six years, Wang Xianggui strong personality put a good seven or eight small plants, made the country's largest audio and related .equipment manufacturers. ."Do not be reborn in this life to do," Indeed, "good little Ningbo plug" is a kind of praise. .However, if the content of this praise, Ningbo, but out of a "plug king", while China and the world will be less of a "Sound King." .In 1992, Wang Xianggui the company's name to "sound the king." .Over the years, domestic audio brand has been pressure from foreign brands. .At that time, the U.S. Budweiser sound is overwhelming to enter China, foreigners also assume that: "Chinese people is not possible to do sound." An unyielding momentum, rising in the Wang Xianggui chest: "China's rocket to heaven, .the atomic bomb to explode, why audio equipment is not as good people? in the domestic market, whether or civilian areas of expertise, foreign brands has become almost synonymous with high quality. I do not believe the Chinese not the same thing man! "," sound a certain king .to do well, do well in this life to do my next life. "Wang Xianggui said, a strong sense of national responsibility to do his sound mind. .Back home, Wang Xianggui to almost all the money saved up, and all energies are invested in the R & D and new product lines to expand on. .Minister of culture of a country sound fancy king of a product, to a large single government procurement. .Can accommodate staff, said: "This product I can not sell you." "Why?" "Because we found a small flaw, though customers almost impossible to find in use, but we have the responsibility to improve it completely .out again, this is business ethics and conscience! "In the beginning, Yin Wang is through foreign trade companies export. .The end of 1997, due to translation errors in foreign trade companies, audio and export to Germany when the king and the plug wires installed in the two sub-box, returned by customers, the loss of more than 20 million yuan. .As a result, Wang Xianggui determined to Ministry of Foreign Trade set up enterprises to make their own international trade. .Connectors, wire and cable, stand, speakers, speakers, amplifier, mixer, lighting, stage integration ... ... "products can not concentrate on one thing", Wang Xianggui like a smart and quick action of the architect, so that the king of the House floor for a sound .layer to heightening, Yin Wang in the international market in China sing the melody. .March 2008, under 20 year-old Chinese Yin Wang, the overall acquisition of the brand has a history of 40 years, professional audio equipment in the international community the famous British "master recordings." ."Mr. Wang, 'the master recording' The brand is the hard work my whole family, if not out of trust in you, I would rather starve to death will not sell." Acquisition agreement signed in the overall transfer of the moment, the brand horse owners .Mr. Doric tears. .Despite the excitement of a successful acquisition can be Wang Xianggui his heart was heavy. .With entrepreneurs, with the creation of the brand, he can understand the mentality of Marek complex at this time. .The angle of his body odor from the other brand of sad lost for 40 years, but more a continuation of the brand to life, and strong sense of responsibility of Chinese audio crest in the chest. .An interesting phenomenon is that now every time the exhibition, audio king came to inquire about booth many peers. .Many international companies have an annual assessment of the king sound. .Last year, Yamaha's assessment report, said: "Ten years later, the sound may be the king of the best companies in the international audio industry." From the "going out" to "go back" for the king of the Group of audio products in the international than domestic .well-known, Wang Xianggui explained that because of eighties and nineties of the last century, music by the debt default and other problems forced the king to open up international markets. .Today, the domestic market environment is good, sound audio brand of the king to become national industrial base, bigger and stronger national brand. .There is no doubt that the upcoming Beijing Olympics, China is the brand for the world showcasing the big stage. .Unfortunately, in terms of sound and television equipment, but almost foreign brands dominate the world. ."Do not come from the voice on the Beijing Olympic Stadium, can not really brand products from China to pass it?" Chinese companies unwilling people, the Wang Xianggui unwilling behind. .In a fair competition, Wang Xianggui have won confidence. .May 2006, at the National Theatre equipment tender, the sound more than the king of the products to Chinese and foreign enterprises in a bid to stand out, providing two rehearsal hall sound system. .In early 2007, Yin Wang Group, chasing light and New Year's party at the Great Hall of use. .King of the product is sound "quality second lowest" do? .Of course not. .In a recent call a new round of international market situation, sound the king offer some products overseas, has risen more than 20%, international investors continue to flock. .Yin Wang bid offer is reasonable and justifiable in ensuring the normal context of competition for the Beijing Olympics to provide the same quality of international big, even more than the international big-name quality products. .Eventually, the king got the sound of more than 30 venues, the Olympic all audio and video connection system orders, and providing venues for the Olympic Games more than 100 monitors. .If the sound quality, sound pursuit of perfection, is the Wang Xianggui product demand, then the music to reflect a harmonious corporate culture, it is the sound the king's soul. .In an area of 185,000 square meters, employs more than 2,000 audio king industrial city of the main building lobby, hanging Wang Xianggui handwriting core concept of corporate culture: "Tomorrow, the brilliant, hard work today.".