Do not copy the attitude DK Audio advanced marketing consciousness

DK: do not duplicate Audio is "attitude"--from differentiated marketing to details of DK DK Audio advanced marketing sense belongs to the Audio (and Martin, force, EAW, Po, Lotus, RCF) Chase, but fortunately, China's new expensive high-end entertainment sectors of sufficient capacity to enable them excited, DK Audio-specific specialist in spirit and Dave King, the (MA, force, EAW, Po, Lotus, RCF) gradually find feeling; from the product, our personality who specializes in entertainment audio system also won more and more of somebody, it on from our sales can be confirmed. Both how to accomplish those from catching up to the winner's DK Audio can process? said getting better, it is a good idea, but also needed to be addressed in the Chinese market execution problems. "Each market consumer mindset, cultural background, consumption habits have differences," DK Audio in worldwide sales naturally have their own characteristics, DK Audio China sales Vice President Zeng AIex that, according to internal company in China Entertainment audio market, DK Audio-style marketing's greatest features is a "new you" on upscale entertainment of spirit and material of the dual demands diversity marketing. AIex Zeng said that this age level of the consumer groups decided they buy DK Audio "seek novelty," "emphasis on spiritual feelings," some characteristics of purchase, and DK Audio marketing in China is around these features, products, concepts, values, image, promotion tools, and so on Omni-directional, systematically on China success stories for the "change style" inheritance and innovation on the basis of the DK Audio brands in China this vast market segment objectives focusing on, resulting in long-term gain strategic advantage. In Alex Zeng, competitiveness primarily product performance and effective service, China luxury high quality entertainment more need to reveal your identity. So China DK Audio shop will decorate the more professional to Deluxe. At the same time, so every potential buyer DK Audio to store arbitrary audition each model of each product, which is a lot of luxury entertainment audio brand cannot do. Professional integrated one-stop service. We describe differentiation strategy, "when a company able to provide the customer with some unique, other competitors cannot substitute goods, their value to customers is not just a commodity, this company is to distinguish between competing manufacturers. "" Attitude ", Alex Zeng said," we require post-sales ' kneeling services ' attitude is our DK Audio the essence of the brand culture is brand services DK Audio synthesizer, this is the other competitors are difficult to learn. "DK Audio" only noble feelings, no sales pressure "sales approach, certainly DK Audio won certain market reputation. If we say that the essence of the service is the same attitude, then to objective sales of fires is the advent of entertainment audio series products. Alex Zeng also admitted that a large number of two or three years before the introduction of the Chinese market of new entertainment concept really is driving the growth of DK Audio volume one important reason, but Alex Zeng believes that it is in a large number of imported high grade product into China, the market entry phase, DK Audio smoothly to more deeply to see throw this market consumption of specific node. DK Audio's service strategy, service from feel stressed, "to enjoy worry service" perfect experience, this high-end entertainment is concerned, is the right strategy, because the sensitivity of the service and product quality. DK Audio service strategy along the way, is strong, it is in place. DK Audio brand positioning is very clear, very clear brand personality, we sum up the core values of DK Audio. Then the DK Audio brand personality and core values and clarifications would be showing the necessity and importance. In fact, this should be one aspect of the service strategy, and even more important. DK Audio's strategy: Rome wasn't built in a day, first-class brand is not a day to build success. DK Audio as later, do not hurry rash, and adopted a strategy for acrylonitrile, DK Audio company for the Chinese market is very sober. In brand positioning, DK Audio has adopted the following (Martin, force, EAW, Po, Lotus, RCF) strategy. In addition, DK Audio ads very creative, "the pursuit of excellence, show music charm" brand slogan, "only professional, is the trusted brand advocates", to create first-class brand entertainment sound is enacted DK Audio very clear brand positioning strategy. This upscale entertainment investor could resonate.