China's own brand of professional audio to far?.

China Professional Audio has reached a crossroads, 'OEM' history has turned in the past, the future will be a crowded, vying era. .Chinese enterprises will focus world air our own brand. ."A person in charge of professional audio business, and industry exchanges in the issue of the emotion. Since the late 90s of last century to the present, the professional audio industry in China has experienced a boom in fantasy and brutal period of adjustment, a large number of audio .manufacturing workshop sales from the glitz to hide. Ebb Tide, a group of companies by the first live test of the market to become the backbone of the industry. They not only accumulated a wealth of competition experience in management, manufacturing technology has also obtained a qualitative leap. Guangzhou .Audio Equipment Co., Ltd. The author of a manager that made the leading brand of professional audio, will sound the king, three bases, LAX and other existing seven, eight brands have, the leading brands will occupy 30% of domestic market share. Chinese professional .After nearly a decade Momalibing sound, not the remote can not build its own brand of, I believe that the professional audio industry has had to build its own brand of objective conditions, the time is ripe to form the brand. In OEM accumulated technology and management experience in the industry who are well ., professional audio products abroad is to entrust a large part of domestic enterprises the processing and export to foreign countries after foreign brands reseller affixed to China, which is the so-called "OEM" (OEM). netizen dubbed such products as " .fake foreign devil. "Most of the enterprises in China engaged in professional audio OEM." domestic market of professional audio, no matter which country it is playing the brand, in fact, 99% are manufactured in China, and some are even product design .together from the foundry where purchased. .Within the audio industry, which is totally not be called a 'secret'. ."The industry points to a word" behind "the truth. Admittedly, China is already the world's major manufacturing real audio industry and exporting countries. Foreign brands of" Made in China "recognized, fully prove that China has been out of professional audio .mere reliance on foreign technology. those who have the size and strength of the enterprises in OEM OEM, though only for a modest profit, but they control the international brand in the manufacturing technology, especially in technology, product control ., domestic brands are a key improvement. Yiwu Institute of Business and a scholar that "you can obtain the technology through OEM sources, sources of production and market sources, in the process increase the value of brand. ."If, before the professional audio business in China is walking on two legs, that while engaged in the OEM contract, and are familiar with foreign markets, products, technology, management, the essence; side of the development of international markets, the output of independent products and brands. Well, now we .can adjust the focus of the development up to the latter, concentrating on building its own brand in China. industrial clusters have been formed in Guangzhou, the scale in 1990, Michael Porter "Competitive Advantage of Nations," a book the first time "industry cluster" .notion that "industry in the geographical concentration, industry, competitive advantage can produce an extensive and positive impact. ."From the world of professional audio industry's competitive point of view, those with the international competitiveness of audio products, often gregarious together instead of scattered. For example, Hamamatsu City, Japan, entitled" Music City "fame, the world-famous Yamaha .Kazakhstan, Kawai, music and other acoustic musical instrument blue in Hamamatsu with headquarters and production base, its piano production in Japan, 100% domestic market share. Since the reform and opening up, China's professional audio from the initial dependence on imports to production ., OEM, and the formation of own brand and sales, Guangzhou has been at the forefront. According to HC Network survey, Guangzhou City has engaged in stage lighting, stage sound, stage machinery, professional equipment design, production, sales reached more than 3,000 companies, about .accounts for 80% of the nation's leading science and technology level. Guangzhou professional audio professional audio industry cluster of China to the world and build its own brand contribution is reflected in: 1, Guangzhou is the largest professional audio production and sales distribution center in .This phenomenon may reflect China's trade status and trends of the audio industry, and promote innovation within the industry to adjust and reform. 2, product performance, Guangzhou major manufacturers of professional audio equipment, regardless of program design and performance indicators with foreign .almost the same well-known brands, Guangzhou will be the professional audio brand to the world leader in person. 3, industrial clusters to promote business alliances, weaken the competition among enterprises-one to help companies to share technology, resources, sharing costs, resulting .A mechanism for both competition and co-operate, encourage innovation, product extension, market development. 4, Guangzhou, China's economic reforms as the most active city, with its unique advantages of the port, setting a successful example of export-oriented economy in China. .Guangzhou International professional audio, lighting has become an international exhibition of professional audio and lighting industry will be an important purchasing one of the professional audio industry is a window to the world. good policy to open up a broad market space July 22, 2009, the State .discussed and adopted the "Cultural Industry Promotion Plan", do a good job in the future we must focus on eight key work, clearly states that "to accelerate the development of cultural creativity, video production, performing arts and entertainment, culture, exhibition and other key cultural industries. ."The favorable macroeconomic and promote the cultural performances, public entertainment, quick, indirectly to the professional audio industry's development has brought great business opportunities. 2008 Olympic Games and the upcoming Asian Games in Guangzhou, Shanghai World Expo in 2010, the ninth .session of the China Arts Festival, to the stage of being made to build the brand has brought great opportunities for professional audio. By 2007, China has held the 8th China Art Festival, Art Festival will bring each area of construction and development of cultural facilities. .Hubei meet in the Eighth Festival, for example, a one-time venue for the proposed and existing lighting and sound transformation projects with a total investment of nearly 30 billion yuan. Analysts believe that China's market share in the professional audio industry, capacity up to 150 per year .billion -180 billion yuan. the rise of independent brands began to take shape in recent years, professional audio equipment has been made in key projects in the budding sound engineering, which is a pioneer in the rise of domestic audio brand representative for the industry to cultivate and has built brand .to a leading and exemplary role. In 2005, Ruifeng LAX brand in the National Stadium (Bird's Nest) PA project bidding, with rich experience in engineering, advanced design concepts and excellent quality as specified in the stadium PA system audio brand. LAX- .SoundWave linear array speakers in 08 games in the Olympic opening and closing ceremonies and left a deep impression on the audience. with which embraced that 08 Olympic stadium renovation of the three fixed installation sound reinforcement system is used in all three basic sound β3 ( .Beta Strip) of the series. made professional audio into the Olympics, so proud of national brands, shine. HC network in the survey, before the eyes of the top ten friends list audio brand, more than 90% of foreign brands .occupied, while the last couple of years, a small number of outstanding domestic users brand began to greet the eyes. professional audio field, foreign brands dominate the world only by the pattern has been broken. As the China Audio Industry Association leaders said more than 20 years, China .audio products market gradually increase the credibility of many products in the domestic market share has been overwhelmingly, reputation in the international market is getting better. The industry basically formed a consensus, "only from the heart to care for an industry ., have a strong desire to do it, and continued attention to it, the industry will have hope. ."In the industry, authorities, enterprises and employees in these three forces work together, the domestic professional audio stand, raising the brand of the day, not far away..