Sound-King group "crisis" in the "machine" odds on

Acquisition of foreign brands, preemption industry sound-King group in the Highlands of the financial crisis continues to spread in the environment, in the face of external market seriously atrophy, order reduction and increased competition in domestic markets, and not sitting still, and is actively seeking development strategy, the "crisis" in the "machines", opening up markets in adversity. Overseas acquires two brands, preemption commanding point for industry "going out" development strategy, soundking group co., Ltd., Chairman and Chief Executive of Wang Xiang you not only have a clear understanding and spare no effort in the implementation of this strategy of courage and determination. The sound-King group are fighting for their tireless efforts in overseas markets, and some foreign top internationally renowned speaker equipment company maintains business contacts and exchanges of cooperation. The financial crisis for others, it may be true, but for the well-known overseas markets Wang Xiang expensive, the crisis also hidden business opportunities. Less than a year, sound-King group has successfully acquired the overseas famous brand in two large — United Kingdom "recording masters" (Studiomaster) and recently also prepared Cadac before buying a home, to enter the 2012 London Olympic Games. Studiomaster brand history can be traced back to 1976, the amplifier has been known for its stability. Studiomaster of each product is designed by the research and development specialists, and in accordance with the highest quality standards in manufacturing. While the Cadac is the world's top brand, it sound mixer founded in 1966, the United Kingdom Royal Specifies application brand. 40 years, Cadac has always been a high-quality audio mix mixer incarnate. Wang Xiang you think the financial crisis is a double-edged sword, but also bring sound-King of great opportunity. "If in peacetime, the acquisition of such famous brands at least a billion, but now it just has reached tens of millions. Sound-King is a company set up to 21 years of enterprises, through both low-cost acquisition, standing on the shoulders of giants, we leap for 20 years, the industry occupy. preemption Another three or four years, sound-King of the productivity and market share are expected to enter the global top 5. "In addition to the excitement, there your heart Wang Xiang heaviness. Because of poor management, before Studiomaste and Cadac already on the verge of bankruptcy, employee continuum for months without a salary, but they can't bear to leave, they worked day and night stint on the job, not their self-sacrificing care brand. But sound-King let these two brands have been regenerated. In the face of this King, Cadac old employees to tears, 20 + engineers have expressed a willingness to work, continue to sound-King before brand. There are so loyal to the brand, Wang Xiang your employees more clearly its responsibilities to the brand's life continue and grow. Adhere to the multi-brand strategy, grafting and complementation if said "going out" strategy is to expand overseas markets, preemption industry, so many brand strategy is to focus and grafting, advantages, and maximize market. For sound-King group, these two major strategic relationship between inextricably. "Going out" in order to better build multiple brand, brand development will enable enterprises to better "go out". Multi-brand strategy to some extent, belong to the category of giants, each brand their play to our strengths, and also complement and enhance the overall strength, while in the complement of the process and enhance the single brand competitiveness and influence. The financial crisis, the group is easy just sound-King international two well-known brands owns is poured into the sound-King group injects new blood. And economic globalization, integrated acceleration trends require enterprises to configure resources across borders, grafting. Sound-King in play to its own advantage, you can implement and other brands of grafting technique of grafting, brand and marketing grafting. Advantages of grafting is a resource of integration and configuration process, and in this process, the resource can be maximum absorption and utilization, the overall level of sound-King group was also able to upgrade. Since then, the group no longer rely on sound-King sound-King this single brand with yourself, but rather multiple brand in hand, multi-pronged approach. This is a sound-King group of sustainable development has laid a solid foundation. Invites the international famous sound design expert, again at its eighteenth session in Beijing exhibition at its eighteenth session China international professional audio · light · musical instrument and technology exhibition-2009-may 31, 2009 was held in China International Exhibition Center, sound-King group "with international reputation, the Chinese audio" again appeared. In preparation for this event, the sound-King had done their homework. This exhibit an unprecedented scale, not only offers high-quality, high performance products: K Series loudspeaker, EA and AA amplifier, mixer, MCX, but also the specially invited to the United States Stehen J.Siegel David and David W.Gunness two famous sound design experts on-site Keynote done, they are engaged in research on electro-acoustic technology has over twenty years, has many international top audio branding develop various kinds of high-quality sound, in international professional audio areas enjoy a high reputation, many of the research results on traditional audio technology brings new challenges while also promoting the international sound technology development and promotion. "Insatiable" sound-King group hopes to the exhibition as an opportunity to continue to focus on national audio industry technical reform and innovation, the development of the national sound better.